CONTENT ANALYSIS IN MARKETING: DECODING MESSAGES SENT BY COMPETITORS AND ENHANCING MARKETING STRATEGY BASED ON OBTAINED INSIGHTS. International Journal of Management Trends: Key Concepts and Research, [S. l.], v. 2, n. 2, p. 15–24, 2023. DOI: 10.58898/ijmt.v2i2.15-24. Disponível em: https://ijmt.rs/index.php/ijmt/article/view/27.. Acesso em: 19 may. 2026.