THE ROLE OF NEUROMARKETING IN DECODING BRAIN STIMULI AND CONSUMER BEHAVIOR. International Journal of Management Trends: Key Concepts and Research, [S. l.], v. 3, n. 2, p. 6–20, 2024. DOI: 10.58898/ijmt.v3i2.06-20. Disponível em: https://ijmt.rs/index.php/ijmt/article/view/39.. Acesso em: 17 may. 2025.