EMPOWERING TOMORROW’S ENTREPRENEURS: AN ERASMUS+ PROJECT REVIEW FOR NURTURING GREEN ENTREPRENEURSHIP IN TURKEY

Asli Cazorla Milla; Kamile Gonca Kivrakdal; Özge Kurt

doi:10.58898/ijmt.v2i2.06-14

Authors

Asli Cazorla Milla CEDEU Madrid, Associate Professor of Marketing
Kamile Gonca Kivrakdal Izmir Kiz Lisesi
Özge Kurt Izmir Il Milli Egitim Mudurlugu

DOI:

https://doi.org/10.58898/ijmt.v2i2.06-14

Keywords:

entrepreneurship, green entrepreneurship, ecopreneurs, Erasmus+ project, green marketing

Abstract

Green entrepreneurship has been around for many years, however the emergence of the need for green initiatives is now more than ever. It is crucial to start these initiatives from very young age. In this article, an Erasmus+ project that was realized in Izmir city of Turkiye was taken for analysis. Throughout this analysis, a closer look to green entrepreneurship concepts such as greenwashing and green marketing was examined. The goal was to understand the effectiveness and the sustainability of the project throughout conducted workshops and focus groups. The results showed that there is a demand and a need for such projects that are in line with EU European Green Deal. Not only high schools but also other educational institutes should work towards educating tomorrow’s entrepreneurs to nurture green entrepreneurship.

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