BIG DATA TREND IN SOFTWARE DEVELOPMENT, IN MEDIA AND COMMUNICATION, IN THE DEVELOPMENT OF ECONOMY AND SOCIETY

Abstract

With the development of society, the economy, the development of innovative technology and technological equipment, the development of modern web software solutions, there is a constant tendency to increase the amount, variety and quality of data. The need to accommodate a huge amount of data implies the use of new technologies that are able to process new data dimensions. Virtually all participants in the social system, from large web companies to traditional entrepreneurs, researchers and scientists, are facing a disproportionate and lightning-fast growth in the amount of data (Jinchuan CHEN, 2013). The available data is of diverse content and format, and the method of their processing, generation and analysis is a challenge for modern Big Data technologies, which we will deal with in this paper. Big Data technologies create new opportunities for exploiting the value and potential of increasingly extensive and diverse data. This paper describes Big Data technologies, the reasons for their application and the challenges of big data from the point of view of data management. The technology of storing, hosting, mining and manipulating big data is described in several dimensions supported by Big Data. We compared the role and way of using traditional databases, versus Big Data technologies that take on a role in the economy and society, in web companies or classic commercial and non-commercial organizations. In this regard, it was pointed out the irreplaceable need for the implementation of Big Data technologies in all economic entities and the entire social system, as well as their role on the Internet in the development of social networks.